Privacy Policy

This policy describes the website privacy practices of Premier Chiropractic in Roswell, New Mexico. It applies to healthyroswell.com and information provided through our website forms, newsletter subscriptions, and related communications.

Information we collect

Information you provide

When you contact us, request an appointment, or subscribe to a newsletter, we collect the information you submit. This may include your name, email address, telephone number, patient type, preferred appointment times, communication preferences, and correspondence. Website form submissions may be stored in our website and email records so our office can respond and manage requests.

Information collected automatically

Our website and its service providers may collect technical and usage information, including IP address, browser and device details, pages visited, referring websites, interactions with links, and visit dates and times. Cookies and similar technologies may associate activity with a browser or device. Some of this information may identify you or be linked to other information.

How we use information

We use information for purposes including:

• Responding to questions and managing appointment requests.
• Sending appointment reminders and related office communications.
• Delivering newsletters and other email communications you request.
• Operating, maintaining, and protecting the website.
• Understanding website use and measuring advertising, where enabled.
• Meeting applicable legal and recordkeeping obligations.

Cookies, analytics, and advertising

Cookies are small files stored by your browser. Our website and third-party services may use cookies, pixels, and similar tools for website functionality, analytics, and advertising. The information collected depends on the tools enabled, their configuration, and your privacy choices.

Google Analytics

We use Google Analytics to understand how visitors find and use our website. Google may receive technical and usage information such as page addresses, browser and device details, and interactions with website content. Google processes information under its own policies and the settings that apply to the service.

Learn more about how Google uses information from sites that use its services.

Google Ads and Meta

We may use Google Ads and Meta Business Tools, including the Meta Pixel, to measure advertising performance and understand how visitors interact with our website after viewing or clicking an advertisement. Where enabled and permitted, these tools may also support personalized advertising. Available features depend on consent, applicable law, platform restrictions, and account settings.

These providers may receive information such as browser or device identifiers, IP address, page addresses, and website interactions. They may combine information with other data they hold, as described in their policies. See the Google Privacy Policy and Meta Privacy Policy.

Email newsletters and text messages

Email newsletters

When you subscribe to our newsletter, we use your contact information to send practice news, educational content, and promotional messages. Our email service providers may process delivery and engagement information, such as whether a message was opened or a link was clicked, where those features are enabled.

You can unsubscribe from marketing emails using the instructions in a message or by contacting our office. Unsubscribing from newsletters does not stop appointment-related or other necessary service communications.

Appointment text messages

With your consent, Premier Chiropractic sends text messages about appointments, scheduling, and related office matters. Message frequency varies. Message and data rates may apply. Consent to receive text messages is not a condition of receiving care.

Reply STOP to opt out of text messages. Reply HELP for assistance or call (575) 623-2900. Contact our office if you need to update your phone number or communication preferences.

We do not sell or share mobile opt-in information or text-message consent with third parties or affiliates for their marketing or promotional purposes. We may provide information to service providers that help deliver and support our messaging services.

Service providers and information sharing

We use service providers to support website hosting, forms, email, text messaging, analytics, and advertising as described in this policy. Information needed to provide those services may be processed by those providers. Our website uses Hostinger hosting and Elementor website and form tools.

We may also disclose information with your permission, when required by law, or when reasonably necessary to address fraud, security incidents, or threats to legal rights or safety, subject to applicable law. Providers may process information in the United States or other countries where they operate.

Maps, reviews, and external intake forms

Our website includes Google Maps and Google reviews displayed through Trustindex. When embedded features load or you interact with them, their providers may receive technical information about your visit and may use cookies or similar technologies.

Our online intake link takes you to ChiroTouch, an external service. Review the privacy notices provided there before submitting intake or health information. External websites and services have their own privacy practices, which this website policy does not describe in full.

Your choices and privacy requests

• Cookies: Use your browser settings to block or delete cookies. Blocking cookies may affect some website features. Where website privacy controls are available, you can use those controls to manage the choices they offer.
• Google Analytics: Google offers an Analytics opt-out browser add-on for supported browsers.
• Advertising: Manage Google advertising preferences through My Ad Center. Manage Meta advertising preferences through your Facebook or Instagram account settings. These choices may limit personalization without stopping all advertising or data collection.
• Communications: Use email unsubscribe instructions, reply STOP to texts, or contact us to update your preferences.

Depending on your location and applicable law, you may have rights to request access to, correction of, or deletion of personal information, or to limit certain uses or disclosures, including targeted advertising. Contact us using the details below to make a request. We may need to verify your identity. Applicable exceptions and recordkeeping requirements may limit what we can provide or delete.

Information retention and security

We retain information for as long as reasonably needed for the purposes described in this policy, including responding to requests, maintaining communication preferences, and meeting legal or recordkeeping obligations. Retention periods depend on the type of information and the services involved.

We take steps to protect information against unauthorized access, loss, or misuse. No method of internet transmission or electronic storage can guarantee complete security. Please contact our office if you have a concern about information you have shared with us.

Children's privacy

Our website is intended for adults, including parents and guardians seeking information about care for children. It is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through the website. If you believe a child has submitted information without appropriate permission, please contact us.

Changes to this policy

We may update this policy to reflect changes in our services, data practices, or legal requirements. Updates will appear on this page with a revised date. We will provide additional notice or obtain consent when required by applicable law.

Contact us

For questions about this policy, communication preferences, or a privacy request, contact:

Premier Chiropractic
1301 N. Richardson Ave.
Roswell, NM 88201
Phone: (575) 623-2900
Email: info@healthyroswell.com